About Digital Marketing

Digital Marketing: Digital marketing is about brand marketing tactics through online medium. It includes various techniques like SEM, SEO, Email marketing, PPC, Affiliate marketing and much more. Digital media is a fast-growing source of news, social interaction, shopping, and entertainment. The consumer can easily know what company is saying about their brand as well as what media, friends, relatives, analyst, consumers are sharing their views on this platform. With the help of digital marketing, we can manage complex customer relationship across the variety of channel. We can easily respond and initiate dynamic customer interactions. Digital marketing has various techniques to analyze data and take further decisions.

digital marketing Course Content:

  • Digital Marketing Overview & principles
  •   Understanding of website(website,domain,hosting,create website)
  •   SEO(search engine optimization)
  •   SEM(search engine marketing/Adwords/ppc)
  •   SMM(social media marketing)
  •   SMO(social media optimization)
  •   E-mail Marketing
  •   Content marketing(Inbound marketing)
  •   Affiliated Marketing
  •   Google Analytics
  •   Online Reputation Management

SEO(Search Engine Optimization)

Introduction to SEO:
  • What is Search engine optimization?
  • History of Search Engines?
  • How is SEO important in digital marketing?
  • How is search engine important for companies?
  • How can search engine impact the brand and sales of a company?
  • How does search engine algorithm work?
  • Components of a search engine?
  • Different types of a search engine?
  • Operators used in search engine
  • Algorithms used in SEO
  • Updates of SEO

Google webmaster tools

  • Website submission and verification
  • Sitemaps creation and submission
  • Robot.txt
  • Crawls stats and Errors
  • Link removal

Keyword and competitive research

  • Google website guidelines
  • Fundamental On-page Factors
  • Site speed analysis
  • Url optimization
  • keywords
  • meta tags
  • Meta title tags
  • Meta descriptions
  • Anchor tags
  • Header optimization
  • Footer Optimization
  • Word Press SEO
  • H1,H2,H3 Tags Optimization
  • Image optimization


  • Link building techniques
  • Link building
  • What domain authority?
  • What is page rank
  • Web directory submission
  • Social Book markings
  • Forum submission
  • Article submission
  • Forum commenting and signature
  • Blog creation
  • Blog commenting
  • Classifieds submission
  • Press release submission
  • Web 2.0
  • Guest posting
  • Google algorithm updates
  • SEO reports
Local SEO
  • Local business listing
  • Importance of local listing
  • Submission of Google places
  • Google Places optimization
  • Business reviews
  • Reports
  • SEO Tools

SEM(Search Engine Marketing/ppc/Ad Words)

  •   Introduction to Paid Marketing
  •   Google Ad Words account Set-up
  •   Types of Campaigns
  •   PPC Campaign Setup
  •   Ad Groups and Keywords setup
  •   Bidding strategies
  •   Ad Rank, Quality Score Optimization
  •   Ad Words Ad Formats
  •   Ad Extensions
  •   Shopping Campaigns
  •   Dynamic search campaigns
  •   Display Ads Campaigns
  •   Remarketing campaigns
  •   Mobile Apps Marketing
  •   Video Marketing
  •   Ad Words tools &techniques
  •   MCC Account
  •   Ad Words Editor Tool
  •   Conversion tracking
  •   Ad Words certification exam

SOCIAL Media Marketing&optimization

  • Introduction to social media marketing
  • Facebook marketing
  • Introduction to Facebook
  • Facebook Page
  • Facebook Groups
  • Facebook advertising
  • YouTube marketing
  • Twitter marketing
  • Twitter overview
  • Twitter deck
  • Google+ marketing
  • LinkedIn marketing
  • Pinterest marketing

E-mail Marketing

  • Email Marketing Overview
  • Benefits of email marketing
  • Basic terminology in email marketing
  • Email Marketing Tool and Softwares
  • Building email marketing strategy
  • Building subscriber lists
  • Designing Newsletters and pop-ups
  • Types of Email Marketing Campaigns
  • Reports and analysis
  • Email marketing spam filter techniques
  • A/B testing

Google Analytics

  • web analytics set-up
  • Tools for website analytics
  •  Google Analytics tools
  • Basic terminology and KPI’s
  • Reporting and Analysis
  • Goals and Funnels
  • Advanced Filters
  • Segmentation

Affiliated Marketing & Ad sense

  • Affiliated marketing introduction
  • Affiliated Marketing Tools strategies
  • Types of affiliated programs
  • High paying Affiliated platforms
  • Affiliated Marketing Structure
  • What is ad sense
  • How to generate income from Affiliated marketing and Ad sense

Content marketing

  • Blog Marketing
  • Article Marketing &promotion
  • Cross promotions
  • How to effectively market content
  • Call to action via content
  • Guest blogging
  • Content Marketing Tools

Online Reputation Management

  • What is reputation management
  • Why reputation management is Important?
  • Online reputation management Tools
  • ORM strategies

Why SkillVidya

  • Live project oriented training
  • 24/7 Student support
  • Quality material and training
  • Certification and job support


    • All our trainers are working professionals from the Industry and have at least 10-12 yrs of relevant experience in various departments.
    • Once if you have enrolled in the course then all our contact details will be provided to you and all the information regarding the course and schedules are provided.
    • To attend the live sessions 1mbps speed of internet is required.
    • You can go through the sample class recordings because without enrollment attending a live session is not possible.
    • These classes are completely Online Live Instructor-led classes. You will have chat option available to discuss your queries with the trainer during a class.
    • Yes, you will get the recorded videos of the sessions you missed and also you can attend the missed class in another live session.
    • yes, you will get the course certification once you are completely done with your course.
  • After enrolling with us we will provide you a software where you can work practically in that
  • Yes, the real-time experience will be given, By the end of the course, you will work on a live project.
  • We will train enough you to attend for an interview and placed in a company with your knowledge regarding the course and we will help you to build your resume please make sure that we are not into job placement.
  • NEW BATCHESevery week
  • Duration50 hrs / week
  • certificationyes
  • mode of trainingonline/classroom
  • LanguageEnglish